What we can do together.

Define Your Brand Strategy

Audiences don’t fall in love with stuff, they fall in love with brands. How is your brand strategy securing your brand equity?

Defining a brand strategy to improve your brand equity is intrinsically connected to company value, focus and long-term success. Your brand should be reflected in everything you say or do. It’s your story. It’s where you position yourself in the market. It’s your personality and your voice. It’s the promise to your audience - beyond what you ‘make’ or ‘do’. It’s your purpose. It’s your future ambition. It’s the underpinning of your team’s culture, pulling towards a common goal. Telling the right story will motivate you, your audience, and your internal team towards success beyond numbers. You don’t need the whole kitchen sink here, but the last three are critical:

  • WHY

  • HOW

  • WHAT

  • WHO (PERSONALITY)

  • WHO (AUDIENCE)

  • POSITIONING

  • OBJECTIVES

For: business leaders and leadership teams.

 

Keep You On Track

An on-demand CMO when you need it most.

It helps to have someone to touch base with that can listen, help, be your inspired protagonist, and hold you to account. A more senior member of the team that doesn’t hit the balance sheet as a full-time employee. With experience from several leadership positions, I can provide ongoing strategic marketing, branding, and commercial guidance and support. I can ask the right questions and respectfully challenge business owners and senior marketers to help brands and businesses do the right things for the right reasons. I can be available as and when you need me, or on a more light-touch basis.

For: business leaders, business developers and senior marketers.

Fire Up Your Marketing Strategy

You know who you are and who you’re talking to. How do you now get the right product, at the right price, using the right promotion channels, with the right people, to the right people?

Weak strategy = lack of differentiation, being out of touch with an audience, unengaging communication, and misplaced tactics. A marketing strategy is the middle layer between your business goals and how you tactically spend a significant portion of your costs. Together, we will analyse current performance, company strengths, opportunities and competitive advantages to identify priority markets, audiences, growth opportunities and product diversification.

  • WHO (AUDIENCE)

  • POSITIONING

  • OBJECTIVES, TARGETS & GOALS

  • BUDGETS & TIMELINE

  • HOW (YOU ENGAGE YOUR AUDIENCE)

  • HOW (TO COMMUNICATE BRAND IDENTITY)

  • PRODUCT, PRICE, PLACE, PROMOTION

For: business leaders, business developers and marketing teams.

 

Add a Layer of Understanding: Research & Diagnosis

Nowadays, audiences are more than '“ABC1s” and “30-44”. Do you know yours intimately and where to spend your money for the biggest ROI?

Understanding your audience is key to establishing emotional connection and empathy. Personas add necessary colour and detail to your customers. The customer journey identifies how the people you want to connect with are connecting with your brand at any given moment. Paint the right picture using focus groups, surveys, data and intuition to maintain cost efficiency in your marketing and improve internal-team understanding for more effective decision making and genuine connection. You’ll be able to describe your audience in a way that makes others love and respect them.

  • MARKET ORIENTATION

  • MARKET RESEARCH

  • SEGMENTATION

For: business leaders and marketing teams.

 
By Nada The relationship between Brand Strategy and Marketing Strategy, long-term and short-term, and research and diagnosis, strategy and tactics

  • “It doesn't happen very often, but now and again, I come across someone in business who stands out; Nada is one of those rare people. It did not take long after first working alongside her in 2011 for me to realise that Nada combines strategic thinking and commercial know-how with outstanding executional skills in brand development and marketing. Top all that off with the fact that Nada is infectiously energetic and is a lovely person to work with, and you will understand why she left such a positive impression on me!”

    Chris Thurling, Chairman

  • "I would highly recommend Nada to any business looking for strategic marketing advice and consultation. Her legacy to our business is two incredible, enduring brands that I am really proud to be associated with. Nada has a brilliant brain and uses it to bring relentless passion, fierce intellect and spades of personal integrity every single day. She has a talent for astute insights, thought-provoking challenge and unique perspectives and was always the person who would speak up if there were signs of veering toward mediocrity or apathy or plain old-fashioned distraction from our goals and vision. I'm not sure I could speak highly enough about her to be honest, as both a talented marketeer and a supportive and collaborative colleague and sincerely hope to work with her again in future."

    Jayne Phan, Finance Director, Sawday’s Group